JOHN RUVIN & COMPANY., d/b/a JOHN RUVIN & COMPANY operates the website located at This Privacy Policy refers to the information we receive through our website and the way in process which we utilize the information gathered. If you have any concerns or questions about our Privacy Policy, please contact us at This Privacy Policy applies to the services and products offered by JOHN RUVIN & COMPANY, as well as any other applications, content or features that we offer on our website.

The JOHN RUVIN & COMPANY Website requests two types of information, personal identification and non-personal identification information.

If you have decided to pursue our services and proceed with placing an order, we do request you fill out our order form, which requires certain personal information. This request includes contact information such as name, email address, and shipping address, as well as financial information such as a credit card number and its expiration date. We use the personal information that we collect for billing purposes and to fulfill orders only. If we have trouble processing an order, we also will use this information to reach you directly to complete the order.

In addition, if we have been contacted via email through our website, we may keep record of your contact information and correspondence due to company procedure. In any event, we reserve the right to use your email address and any other personally identifiable information that you have provide to us to respond to you and to send direct marketing materials from our company for our products or services.. This is a non-disclosure agreement, which binds our agreement to not share your information with any 3rd parties, who may market other products and service.

If at any time you would like to change your personally identifiable information, or if you no longer wish to receive materials from us and would like your personal information removed from our database, please contact us at Alternatively, if you receive any form of materials from us via email, you can make use of the “opt out” provision in our communications so that we know that you no longer wish to receive any materials from us.

Like most websites, our website may incorporate “pixel tags”, “web beacons”, “cookies”, or similar tracking technologies that allow us to track the actions of visitors to our website. Pixel tags and cookies are used to collect non-personally identifiable information, such as the name of your internet service provider, the IP address of the computer you are using, the type of browser software and operating system that you use, the date and time you access our website, the website address, if any, from which you linked directly to our website, the website address, if any, to which you travel from our website, your homepage customization preferences and other similar traffic-related information. We may aggregate your information with similar data collected from other visitors to help us improve our website and the products, services, applications, content and features that we provide through our website. We do not use non-personally identifiable information in any way to create or maintain a personal profile of you or collect personally identifiable information from you.

In most cases, we will not disclose the personally identifiable information that we collect through your use of our website to unaffiliated third parties. We reserve the right, however, to provide such information to our employees, contractors, agents, and designees to the extent necessary to enable them to perform certain services for us, including order fulfillment and website-related services such as web hosting, to improve website-related services and features, to perform maintenance services, and to distribute advertisements and other marketing materials on our behalf. We also reserve the right to disclose any personally identifiable information that we collect to any third party if we believe that we are required to do so for any or all of the following reasons: (I) to comply with the law; (II) to comply with legal processes or governmental requests; (III) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of our website or our network; and/or (IV) to protect the rights, property, safety and security of JOHN RUVIN & COMPANY and its employees, our website visitors, and/or the public.

JOHN RUVIN & COMPANY’s procedural safeguards meet or exceed current federal standards regarding the protection of customer information. We also require contractors and 3rd party companies who work with us to adhere to strict privacy standards through their contracts with us. Unfortunately, no security system, or system of transmitting data over the Internet, can be guaranteed to be 100% secure. It depends on the protective system and on the computer used.

Consequently, while we use commercially reasonable efforts to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and our servers, or any information provided to us or to any third party through or in connection with the website. Any information that you provide to us is done so entirely at your own risk.

Periodically, we review this Privacy Policy to ensure that it complies with applicable law. Consequently, we reserve the right to update and revise this Privacy Policy at any time. We will make sure you are advised concerning the changes. Your use of our website constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us periodically, and you should therefore review this Privacy Policy regularly to ensure that you are aware of its terms.

If we sell all or any part of our business or sell or transfer all or a material part of our assets or are otherwise involved in a merger or other transfer or disposition of any part our business, we reserve the right to access, transfer or disclose any and all information that we collect from our website’s visitors, or that we otherwise collect in connection with the website, to the party or parties involved in the transaction as part of that transaction. We will advise all visitors and / or members if this will be in effect.

Please be aware that we are not and cannot be responsible for the privacy practices of any websites that you access through our website and that this Privacy Policy applies solely to the information which we collected on or through our website. We encourage you to ensure that you read the privacy statements of all the destination websites which you visit.

Deliveries will be as soon as possible to the address on your order and are “best effort” based. Subject to delays outside our control, the overall delivery period will not exceed 30 days.

You may return any products ordered by you and cancel the agreement without stating any reason for doing so within seven (7) working days following the confirmation of your order (“the Return Period”). If you return the products you are obliged to comply with the requirement of our Returns Policy (below). You must return all the products in the resalable packaging provided with them. Between the date of your election to withdraw and the date the product is returned by you to us you shall bear all risk in keeping the products safe, secure, and free from loss or damage.

When you are fitted for eyeglasses by your Eyecare Practitioner, they should provide you with a paper copy of your prescription. Keep in mind that spectacle and contact lens prescriptions can be different, so you should ensure that you are ordering the parameters for your spectacles and not for your contact lenses.

You hereby certify that you have a valid prescription for the eyeglasses that you are ordering. You represent and warrant to JOHN RUVIN & COMPANY by placing an order that the information you enter into the Site is valid and true and matches exactly your prescription as provided by your eye care provider. You further certify that you will renew your prescription in strict accordance with your eye care providers suggested regime. You understand that we will not fulfill your order unless you have a valid prescription. You hereby consent to allow to contact your eye care provider, or provide a copy of your original prescription if necessary, to verify your prescription and any other necessary information.

We have made every effort to display as accurately as possible the colors of our products that appear on our website. However, as the actual colors you see will depend on your monitor, we cannot guarantee that your monitor’s display of any color will be accurate. We have attempted to be as accurate as possible. However, we do not warrant that the product descriptions are accurate, complete, reliable, current, or error-free. If a product offered by our website is not as described, your sole remedy is to return it in unused condition.

We will issue a full refund or replacement of goods in all instances where products are supplied to the wrong specification as per your prescription; products are supplied damaged; and the products you have ordered are returned to us as undeliverable by the postal service and product is returned within 30 days of purchase.

In all instances (save returns to us as undeliverable) you should contact our customer service department to request a return and the relevant return address. A refund or replacement will be issued to you following receipt of the merchandise at that address within 30 days of that date minus any restocking fees that may appy. If goods are returned as undeliverable, you will be contacted by email for confirmation of the delivery address. If no reply is received within a reasonable period and in any event within 30 days of the return of the goods, then a refund will be made within 30 days of that date.

We shall pay the postage charges for goods returned under this article. You do not need to pay anything. We may refuse to accept future orders from those who have made previous unsubstantiated claims for non-delivery of goods. Refunds will be limited to the maximum value of the original order, including delivery charges and will only be issued against the same credit or debit card account as supplied to pay for the goods. We reserve the right to proportionately reduce the level of the refund if only some of the original quantity of Products is returned, or if it is clear that some of the products have been used. In the case of goods returned under the cooling off period, these goods must be returned undamaged and unused to qualify for a refund.

We provide you the opportunity to “opt-out” of having your personally identifiable information used for certain purposes. For example, if you purchase a product/service but do not wish to receive any special offer emails from us, you may opt-out at any time by following the unsubscribe link located at the bottom of each email communication.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter.

We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can email us at